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Creative Director, Animator,  Designer

SEAN TYLER FERGUSON

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REEL

TIGER KING 2
FEATURED WORK
BIO & RESUME

A multidisciplinary Creative Director and Designer with 15 years of experience specializing in visual and motion design across various industries: Music, Live Events, Film, TV, Experiential, Product, Tech, and Retail.

Born and raised in Kobe, Japan, I bring the intrinsic cultural understanding necessary to adapt global design standards into locally resonant consumer experiences. My core expertise lies in designing physical and digital space while thinking in time, combining strategic direction with a technical specialization in spatial design and 2D/3D animation.

I have a proven track record of overseeing cross-functional teams of motion, graphic, and UX designers to deliver complex physical and digital experiences.

 

Software Proficiency: Adobe Creative Suite, Cinema 4D, Figma, ProtoPie, Resolume Arena 4.

 

Lululemon

Senior UX Designer: iOS Design Systems, UX Prototyping

January 2024 – Current

Lead the motion design discipline for the global UX platform, translating brand guidelines into high-fidelity, interactive digital/physical prototypes that define the seamless consumer journey across all devices and in-store touch-points. Collaborate cross-departmentally to ensure brand consistency and technical excellence between digital systems and physical retail execution. Utilized Figma and ProtoPie to drive prototyping fidelity, ensuring developer alignment for scalable implementation across the global retail ecosystem.

 

MIRROR, Lululemon Studio 

Creative Director

January 2021 – January 2024

Directed design execution across product, retails, marketing, and creative departments, focusing on content delivery within a unique physical product environment (The Mirror). Spearheaded the integration of visual storytelling that married physical hardware with immersive digital on-screen experiences, delivering integrated physical/digital storytelling to millions of consumers. Managed external agency relationships and internal teams, ensuring high-quality asset delivery across multiple creative and technical platforms.

 

Complex, Buzzfeed

Art Director: Motion Graphics, Branded Partnerships

May 2018 – January 2021

Served as Art Director and Lead Animator for new Brand Partnership programs, devising and executing creative strategies for large-scale video, social, and experiential marketing campaigns. Collaborated closely with Strategy to ideate and execute motion, video, and physical installations that drove high consumer engagement at live events and pop-ups. Oversaw creative discipline across diverse projects, demonstrating proficiency in managing complex timelines and budgets with external and internal partners.

 

Vox Media

Art Director

December 2017 – May 2018

Oversaw art direction and animation for the premiering season of Explained (Netflix), ensuring creative consistency and brand innovation across all episodes. Facilitated delivery of consistent, on-brand, and innovative materials on schedule, working closely with editors and animators.

 

Roc Nation, Scheme Engine

Art Director

April 2014 – December 2017

Directed all aspects of design for digital media, with extensive experience in live events and experiential promotion for high-profile clients. Specialized in creating site-specific visual content and video jockeying for major concerts and commercial events, acting as an Art Director who directly contributed to the consumer's live, immersive experience. Managed end-to-end production, including creative, finishing, and 3D animation, ensuring high-quality, on-brand delivery under high-pressure conditions.

 

Magnet Media

Animator, Graphic Designer

October 2013 – April 2014

Lead animator for original content and commercial productions, ranging from creative direction to labor-intensive production and project oversight.

 

Freelance

Animator, Graphic Designer

November 2010 – September 2013

Provided motion graphics and creative services for branded content and documentary work, including numerous brand identities, web content, and TV commercials for a wide range of companies.

CONTACT

©2021 BY SEAN TYLER FERGUSON

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