Creative Director, Animator, Designer
SEAN TYLER FERGUSON
A multidisciplinary Creative Director and Designer with 15 years of experience specializing in visual and motion design across various industries: Music, Live Events, Film, TV, Experiential, Product, Tech, and Retail.
Born and raised in Kobe, Japan, I bring the intrinsic cultural understanding necessary to adapt global design standards into locally resonant consumer experiences. My core expertise lies in designing physical and digital space while thinking in time, combining strategic direction with a technical specialization in spatial design and 2D/3D animation.
I have a proven track record of overseeing cross-functional teams of motion, graphic, and UX designers to deliver complex physical and digital experiences.
Software Proficiency: Adobe Creative Suite, Cinema 4D, Figma, ProtoPie, Resolume Arena 4.
Lululemon
Senior UX Designer: iOS Design Systems, UX Prototyping
January 2024 – Current
Lead the motion design discipline for the global UX platform, translating brand guidelines into high-fidelity, interactive digital/physical prototypes that define the seamless consumer journey across all devices and in-store touch-points. Collaborate cross-departmentally to ensure brand consistency and technical excellence between digital systems and physical retail execution. Utilized Figma and ProtoPie to drive prototyping fidelity, ensuring developer alignment for scalable implementation across the global retail ecosystem.
MIRROR, Lululemon Studio
Creative Director
January 2021 – January 2024
Directed design execution across product, retails, marketing, and creative departments, focusing on content delivery within a unique physical product environment (The Mirror). Spearheaded the integration of visual storytelling that married physical hardware with immersive digital on-screen experiences, delivering integrated physical/digital storytelling to millions of consumers. Managed external agency relationships and internal teams, ensuring high-quality asset delivery across multiple creative and technical platforms.
Complex, Buzzfeed
Art Director: Motion Graphics, Branded Partnerships
May 2018 – January 2021
Served as Art Director and Lead Animator for new Brand Partnership programs, devising and executing creative strategies for large-scale video, social, and experiential marketing campaigns. Collaborated closely with Strategy to ideate and execute motion, video, and physical installations that drove high consumer engagement at live events and pop-ups. Oversaw creative discipline across diverse projects, demonstrating proficiency in managing complex timelines and budgets with external and internal partners.
Vox Media
Art Director
December 2017 – May 2018
Oversaw art direction and animation for the premiering season of Explained (Netflix), ensuring creative consistency and brand innovation across all episodes. Facilitated delivery of consistent, on-brand, and innovative materials on schedule, working closely with editors and animators.
Roc Nation, Scheme Engine
Art Director
April 2014 – December 2017
Directed all aspects of design for digital media, with extensive experience in live events and experiential promotion for high-profile clients. Specialized in creating site-specific visual content and video jockeying for major concerts and commercial events, acting as an Art Director who directly contributed to the consumer's live, immersive experience. Managed end-to-end production, including creative, finishing, and 3D animation, ensuring high-quality, on-brand delivery under high-pressure conditions.
Magnet Media
Animator, Graphic Designer
October 2013 – April 2014
Lead animator for original content and commercial productions, ranging from creative direction to labor-intensive production and project oversight.
Freelance
Animator, Graphic Designer
November 2010 – September 2013
Provided motion graphics and creative services for branded content and documentary work, including numerous brand identities, web content, and TV commercials for a wide range of companies.


































